Thank you, driver

This short spot by Lyft is a great example of using a story to engage a brand’s audience. Short and simple while sincere and beautiful, this video shows the audience why the brand is valuable and trustworthy.

The video is, in fact, deceptively simple because it clearly demanded a lot of production behind the scenes. High quality lighting, camera car rigs, multiple pre-planned locations, high quality cameras, and a lot of thought about the story are what brought this together in such a beautiful way.

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