Commercial, Lifestyle


Candid and Authentic

That’s exactly what Align was looking for in these videos — the ability for real moms and orthodontists to connect with their audience. However, speaking concisely and accurately about a great product like Invisible Aligners is harder said than¬†done and required some movie magic to bring it all together.

STORYCRAFT shot and edited several dozen pieces for this series which was produced in association with GOLD PR and THE CREATIVE BAR.