Hold on to Love
Over the last several years, advertisements of all types have started to sell their wares through story. Product placement, of course, has been a tool since the advent of media and is especially prevalent in film. However, telling a story that engages an audience’s emotion or laughter while not awkwardly pushing a product is an encouraging trend.
This ad by HP is a great example of this and takes things one step further by using only visual storytelling, meaning that the filmmaker doesn’t use dialog to tell the story. It’s an impressive accomplishment too — selling printers by telling a touching story about a kid secretly working to pull his parents back together after drifting apart. Do all this in under three minutes and color us impressed!