GoTenna Mesh

[vc_row][vc_column offset=”vc_col-md-7″][vc_video link=”https://vimeo.com/224353065″][/vc_column][vc_column offset=”vc_col-md-offset-1 vc_col-md-4″][bezel_page_title title=”Choose Your Adventure” subtitle_position=”top” text_align=”text-left” horizontal_rule=”1″ subtitle_text_transform=”upper”][vc_column_text]This 90-second commercial was created for GoTenna, a Brooklyn-based outdoor tech company, who needed a video to promote their new device, the “Mesh.” Among distribution channels, GoTenna used the video to lead their Kickstarter campaign, which was successfully funded and received over 300% of the target contributions.

STORYCRAFT provided end-to-end service including story development, screenwriting, casting, creative direction, editing, and motion graphics & VFX. The project was produced in association with WONDERCAMP.[/vc_column_text][/vc_column][/vc_row][vc_row split_row=”yes” split_row_bg_type=”image” split_row_bg=”1663″][vc_column width=”7/12″ offset=”vc_col-md-offset-7 vc_col-md-5 vc_col-sm-offset-5″][vc_column_text]

01

Story Development

GoTenna had a very specific message to communicate but wanted to do so in an interesting way. STORYCRAFT developed a storyline and set of characters to accomplish this, bringing levity to the technical achievement that is “Mesh.”[/vc_column_text][/vc_column][/vc_row][vc_row split_row=”yes” split_row_bg_type=”image” split_row_bg=”1665″ split_bg_position=”right”][vc_column width=”7/12″ offset=”vc_col-md-5″][vc_column_text]

02

Shooting Off Location

GoTenna wanted to shoot in a foreign destination but didn’t have the budget to pull it off. We got creative and shot in Eastern Washington, doubling for Bavarian Germany, thus achieving the far-away look for a fraction of the cost.[/vc_column_text][/vc_column][/vc_row][vc_row split_row=”yes” split_row_bg_type=”image” split_row_bg=”1664″][vc_column width=”7/12″ offset=”vc_col-md-offset-7 vc_col-md-5 vc_col-sm-offset-5″][vc_column_text]

03

Real World Results

Among placements, GoTenna used the video to lead their Kickstarter campaign and was rewarded with over 2,900 backers who funded their goal by 388%, raising more than $500k.

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