Commercial
GoTenna Mesh
Choose Your Adventure
This 90-second commercial was created for GoTenna, a Brooklyn-based outdoor tech company, who needed a video to promote their new device, the “Mesh.” Among distribution channels, GoTenna used the video to lead their Kickstarter campaign, which was successfully funded and received over 300% of the target contributions.
STORYCRAFT provided end-to-end service including story development, screenwriting, casting, creative direction, editing, and motion graphics & VFX. The project was produced in association with WONDERCAMP.
01
Story Development
GoTenna had a very specific message to communicate but wanted to do so in an interesting way. STORYCRAFT developed a storyline and set of characters to accomplish this, bringing levity to the technical achievement that is “Mesh.”
02
Shooting Off Location
GoTenna wanted to shoot in a foreign destination but didn’t have the budget to pull it off. We got creative and shot in Eastern Washington, doubling for Bavarian Germany, thus achieving the far-away look for a fraction of the cost.
03
Real World Results
Among placements, GoTenna used the video to lead their Kickstarter campaign and was rewarded with over 2,900 backers who funded their goal by 388%, raising more than $500k.